Brand & Marketing Consultant
Brand and marketing were never separate jobs.
Brand design for Perth trade and service businesses,
with the marketing support to put it to work.
Perth, WA · Working with businesses across Australia
Businesses I've worked with
What I do
From the first logo to the marketing that follows.
I build brands with the people behind Perth's trade and service businesses. Through strategy, research and design, I build brands with presence and personality, and the marketing support that holds up long after launch.
The work runs in order, so each piece is built from the last and looks like it belongs to the same business: the brand first, then the materials that put it in front of customers, then support to keep it going.
Brand identity
Strategy, research and a full identity, from a logo and cards to guidelines your team can follow. Every tier includes support after handover.
See everything included → 02Marketing materials
The materials and words you need once the brand is in place: brochures, flyers, business cards, capability statements, and a pitch you're confident in. Built from your brand guidelines, with ideas for saying thank you to your customers.
See everything included → 03Ongoing marketing support
A month-one audit and roadmap, then a bank of hours each month and a report on where they went.
See everything included →Selected projects
Projects, with the business context left in
Every project here started with a business problem. The case studies explain what that problem was, what I was responsible for and what changed.
A brand that grew with the business: logos, print and a catalogue
Two chapters of one trade brand, from Multi-trade & Services to Electrical & Air Conditioning, shown as finished print.
New collateral, built from an existing style guide
A capabilities statement, banner ads, email signatures for every staff member and a customer handbook.
A new business, live and taking enquiries
A website for a new mobile detailing business, from domain to launch: content, design, branded imagery, search set-up and training.
Colin: how a company mascot became a brand system
How an existing mascot became a flexible brand asset used on vehicles, activities, merchandise and more.
Kind words
Aisha was a pleasure to work with when we approached her for assistance with setting up the branding for our new finance business name. … Her professionalism and knowledge helped us to make our decision quickly and easily.
Aisha’s vast knowledge of branding, marketing, and strategy is very impressive. … I couldn’t ask for a more knowledgeable and supportive mentor.
About
I'm Aisha.
StrategyDesignBrandMarketing
I started in graphic design and creative advertising, but I was always more interested in the thinking behind the work. Why this message? Why this audience? What are we actually trying to achieve?
That curiosity pulled me into marketing and brand. Since graduating in 2021, I've worked mostly inside a growing Perth trade business: making the work, briefing it, managing outside specialists and deciding what deserved the team's attention.
So I know how a brand has to work on a ute, a quote, a Google profile and a website, and how little time an owner has to keep it all consistent. Creative enough to know how it should come to life, strategic enough to know why we're doing it.
Who it's for
A good fit, and not the right fit (yet)
A good fit
- You're starting a business, or just past the first year, and want it to look and sound like a real business
- You're rebranding because the business has outgrown its first logo
- You're happy to answer questions about customers, competitors and where the business is heading
- You want a person to ask when marketing questions come up
Not the right fit (for now)
- You want more enquiries this month and expect me to run ads
- You only want a cheap logo with no questions about who it's for
- You have no interest in how the brand is used on vans, uniforms, quotes or the website
- You want a supplier who delivers files and disappears
Work with me
Tell me about the moment that made you think about your brand.
I'll ask a few questions, tell you what I'd look at first, and you can decide if it's worth a proposal. No obligation.